Global Marketing & Communications MSc

Global Marketing & Communications at UCA

Refine your existing skills in marketing, communications, PR and advertising on UCA'S MSc Global Marketing & Communications course - then enhance them as you select the specialism of your choice.

This course, taught within UCA's Business School for the Creative Industries, will allow you to gain a deeper understanding of the sector and to explore an area of your own personal interest, giving you a springboard into your dream career. There are eight industry specialisms to choose from - Cosmetics and Beauty, Fashion, Fine Art, Games, Global Media, Lifestyle Goods, Luxury Goods and Services, or the Music industry.

In order to develop lifelong professional skills that relate to your career aspirations, you will undertake your own exploration of creative advertising and marketing practice, investigating creative ideas and developing practical solutions to complex industry-related problems.

Develop and refine your existing skills and critical insight into the professional, theoretical and practical world of creative promotion. Supported by teaching professionals and working alongside other practitioners, you will be able to collaborate with other Creative Business and Media postgraduate students to enrich your learning experience.

You will progress onto a final project unique to your area of interest within the creative industries. On completion of the course, you will gain an internationally recognised qualification, giving you the potential to work at a high level within the marketing, PR and advertising industries.

Every course within our Business School portfolio is taught with a global perspective, giving graduates the skill set required to pursue a creative business career anywhere in the world. Our teaching programmes are all project-based, combining knowledge from both business and the creative industries in order to produce well-rounded, highly employable graduates with a highly-regarded qualification.

Please note, this course has previously been offered with a MA award, this route has been withdrawn from September 2024 entry.

Course entry options

Select from the following options to find out more about the different study options available for this course:

What you'll study

What you'll
study

The content of the course may be subject to change. Curriculum content is provided as a guide.

Integrated Pre-Masters (if undertaken)

On this course you’ll prepare for postgraduate study with a mix of online and face-to-face learning that will give you the study skills required to complete a Masters course.

Term one

Global Marketing Mix
In this unit you will learn how global marketing and communications connects to human evolution, technical progress, and business demands, as well as industrialisation. Understanding the history and evolution of global marketing enables us to understand the established infrastructure of this industry and how it might develop in the future.

As the preferred channels of communication—the global marketing mix—change, the roles that are undertaken by the agency, the clients and the consumers have also evolved. By developing research and reflective practice, there is an opportunity to not only understand but to also consider appropriate solutions to the current issues facing advertising in a professional capacity.

Brand Innovation and Futures
Professionals working in global creative industries need a deep understanding of brands, branding, and how to effectively communicate brand messages across multiple touchpoints to a range of target audiences. This unit provides a comprehensive examination of how brands work—and why.

Term two

Creative Voice
The purpose of this unit is twofold: First, to support the development and refinement of your creative voice; and second, to lay the groundwork for you to connect and integrate your own creative voice into the broader context of the creative industries, particularly in terms of extant research and knowledge. As such, this unit enables you to marry a personal journey of discovery while undertaking a focused and rigorous investigation into the purpose and process of research at postgraduate level.

Problems, Prototypes, and Products
As students in the Branding & Communication cluster of programmes, it is essential to understand how to use research to identify opportunities, gaps, and specialist knowledge in areas of study; how to prototype concepts and ideas through designing, making, testing, and analysing results; clearly articulate new ideas and justifications regarding concepts and insights related to discipline-related areas.

This unit aims to provide you with a development framework that will facilitate progression towards the Major Project.

Term three

Final Major Project
The culmination of your studies, the Final Major Project is the opportunity to conceptualise and carry out a project that relates directly to your career ambitions and that will facilitate your path into a career in or related to your course content in the creative industries. It will take the form of a Research Project Proposal (20% of your final mark) and the Final Project (80%)

This unit is self-directed, although you will be supported through taught research methods classes, support workshops and through supervision meetings.

Course specifications

Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change in line with our Student Terms and Conditions for example, as required by external professional bodies or to improve the quality of the course.

Fees & funding

Fees & financial support

Tuition fees

2024/25 entry: £10,500

Tuition fees

2024/25 entry: £10,500 (see fee discount information)

Tuition fees

2024/25 entry (MSc): £18,000
2024/25 entry (Integrated International Pre-Masters course - Sept & Jan): £17,500
2024/25 entry (Integrated International Pre-Masters course - May): £8,750

Please note: the fees listed here are correct for the stated academic year only. For more detailed information about our course fees please see our fees and finance pages.

UCA scholarships and fee discounts

At UCA we have a number of financial support information available to assist you with the cost of your studies.

Current UCA students and alumni may be eligible for a tuition fee discount.

Financial support

There are lots of ways you can access additional financial support to help you fund your studies - both from UCA and from external sources. Discover what support you might qualify for please see our scholarships and fee discounts.

Additional course costs

In addition to the tuition fees there may be other costs for your course. The things that you are likely to need to budget for to get the most out of a creative arts education will include books, printing costs, occasional or optional study trips and/or project materials.

These costs will vary according to the nature of your project work and the individual choices that you make. Please see the Additional Course Costs section of your Course Information for details of the costs you may incur.

Explore our gradshow

Each year, we’re privileged to be able to share our graduates’ incredible work with the world. And now’s your chance to take a look.

Visit the online showcase

Facilities

The courses at UCA Epsom share a baseroom with networked computer facilities and you also have access to our extensive range of campus facilities, including: print studios with extensive screen printing facilities, photography studios, 3D workshops, media store for borrowing film and photography equipment. There is also a modern library with a wealth of books, journals, special collections and online resources.

View 360 virtual tour

Business School, UCA Epsom

Career opportunities

Having developed essential skills in critical analysis as well as their own creative talents, graduates may go on to work in a number of different job roles, including:

Communications manager
Global marketing manager
Digital marketing manager
Customer experience manager
Marketing and communications executive

You may want to undertake further study or research to specialise even further.

Our Staff

Farzam Bonabi

Programme Director of Marketing, Brand and Communications

Kathleen Hinwood

Senior Lecturer, Brand and Communications Cluster

Entry requirements

This course does not require a portfolio.

Select country Select your country to find the equivalent requirements

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Global Marketing & Communications at UCA

Course entry options