Senior Lecturer in Visual Communication

  • Academic
  • Research
Rob McDonald

Rob McDonald, Senior Lecturer for BA Visual Communication at UCA Canterbury, is a multidisciplined artist/designer. His work spans contemporary Graphics/Illustration and Fine Art, working between commissioned projects with high profile publishing and advertising groups, to self-initiated projects, curating and exhibiting his work with international arts organisations.His work often focuses on visual narratives, through layered printed assemblages and book formats.

Bio

On graduating Rob worked between commissioned projects and self-initiated projects to curating and exhibiting his work. Working with high profile publishing and advertising groups to international arts organisations and Universities.

His work combines both graphic sensibilities of a visual narrative through complex structured images generated through silkscreen, collaged paintings and assemblages whilst building an interaction between colour and mark making. The work often takes the form of visual mapping, documenting journeys both physical and metaphysical, from documenting geographical and cultural differences to pictorial accounts and events DMG WW1.

https://artistsww1.uk/artists/rob-mcdonald-and-tania-mccormack/

His work also attempts to map our social conditioning which controls our values of taste, aesthetics, and judgements, by using simple graphic forms and images of everyday life as cultural sources. His work is built up through drawing, photography and found images developed through print and installation, building an underlying network of form, structure and interlinking compositions.

Rob often uses the book as a vehicle to comprise his ideas and outcomes. He is interested in the book as an object, its tactile form, its playful nature, the way a viewer interacts with it, developing ideas through examining what a book can be or represent, from illustrative narrative to sculptural forms. Exploring and researching different print processes embracing analogue to digital, digital to analogue and investigating printable materials, different binding processes and structures. 

This has been Rob’s main research practice over the last Ten years; forming Container Arts Collective http://containerartcollective.tumblr.com.

Rob curated, All Inked Up, a UCA Research funded programme and event, its principal function and outcome was an enquiry into the notion of the artist book. It composed of an international artist book and print event spread over two venues: the Herbert Read Gallery, UCA Canterbury, and The Brewery Tap Gallery, Folkestone.

The event comprised of over 100 artists, universities, studios and galleries, including internationally recognised book artists from Japan, South Korea, Spain, Norway, Holland, Germany, Portugal, Ireland, as well as the UK. A symposium at The Cragg Lecture Theatre of Ten artists, practitioners and academics debated what constitutes the ‘artists’ book’ and what the function of the ‘artists’ book’ is within an artist’s and a designer’s practice. The event culminated with an exhibition (Unbound) at Herbert Read Gallery, UCA Canterbury. (Unbound) featured five internationally acclaimed artists including Rob. The events purpose was to build the audience’s awareness of the Artist Book as a primary medium and method in artistic practice and introduce the broad possibilities that the book format covers.

Rob has been working in collaboration with other Artist’s and Universities in his research into the book form. Exhibiting his own work and curating work of other UCA tutors and students at internationally recognized events, LAB Whitechapel, BABE, PAGES Leeds International Artists Book Event and PRINTed Barcelona.

He has given Lectures on his practice as a book Artist at the ICA and Llotja University and was a judge for ARTLILBRE Barcelona /Porto International Student award. 

Rob’s work is in collections at The British Library. The Tate, UCA Libraries, John Moore’s University, UAL Libraries, Plymouth University Library and Turner Contemporary.

Notable commissions from advertising, media and publishing groups (J. Walter Thompson Advertising, The B.B.C. Random House Publishing, Vintage Publishing).  DAD Dover Arts Development DMG WW1 Project. To successful collaborative group shows (Bank) and (Generate) Turner Contemporary Margate to independent exhibitions. 

Research statement

Rob’s research is practice-based and focuses on what defines and constitutes a book format, debating the notion of the Artist Book. How the book transcends different disciplines and artistic philosophies, subject matter and processes into diverse tangible formats. Exploring what a book can be or represent, from sequential narrative to sculptural forms, to performance work. How the book can be in the shape of a more personal artifact held and played with, to environments that nurture or engulf the audience.

  • Member of Axisweb since 2012.
  • Rob wrote exemplar and a case study of own professional practise for specific units for The New National Diploma Specifications 2010 published by Pearson Education.
  • Current commission working with Collado Collins COCO architectural firm Fitzrovia London. Generating a large printed installation for their board room and designing material reflective of their ethos for their clients.
  • DMAG commissioned by Dover Arts Development.
  • Darlow Smithson Productions – Graphics and props for Channel 4 Documentary ‘Science of the Swastika’.
  • J Walter Thompson/Shell Oil – Illustrations for Shell Oil Eco Information Campaign, 16 posters and screen savers.
  • Baraclough Productions – Illustrations for Empire of Censors, BBC2 Documentary
  • Diverse Productions – Illustrations for Promo Boards, BBC2 Documentary
  • BBC Productions – Illustrations for Moving Pictures
  • Vintage Books Jonathan Cape – Book Cover illustrations
  • Longman Publications – Cover illustrations for various magazines Solicitors Journal
  • Redwood Publications – Double page illustrations
  • Marie Claire – Illustrations for magazine articles
  • Paperchase Promo Design and Illustrations/Card Design

Rob curated and exhibited Unbound at the Herbert Read Gallery, Canterbury that included five internationally acclaimed artists including McDonald himself.

Rob McDonald