Senior Lecturer in Digital Strategy and Marketing
Nick Canty is a Senior Lecturer in Digital Strategy and Marketing and teaches marketing, social media theory & practice and business management on undergraduate and postgraduate courses. He joined the Business School for the Creative Industries (BSCI), University for the Creative Arts (UCA) in January 2024. He previously taught at University College London and City University.
Bio
Nick joined UCA from University College London where he was a lecturer in the Department of Information Studies. He taught a variety of subjects on the MA In Publishing programme including marketing and sales, social media, strategic planning, business models and theories and ethics. He has managed student placements and mentorship schemes and is keen to help students get experience in industry to enhance their CV and prepare for the workplace.
Nick has a background in the publishing industry and worked in a variety of roles for Pearson, Thomson Reuters and Europe’s largest professional society for technology. In his career in practice he managed commercial business units and worked on a variety of publishing formats including books, magazines, newsletters and digital services. He started his career in event marketing with the FT global events department.
Research statement
My research interests are based around social media and the publishing industry.
- Fellow, Higher Education Academy
- Chair, Education Sector Group, Worshipful Company of Stationers (2013 – 2021)
- Member, SHARP the Society for the History of Authorship, Reading and Publishing
- Member, Association of Internet Researchers
- Books review editor, Logos: Journal of the World Publishing Community (2011 – 2021)
- Senior Academic Associate, CIBER Research
- University of Plymouth, Arts & Humanities external examiner 2017
- Anglia Ruskin University, course validation 2017
- Joint author, Research to Support the British Library’s Work on Emerging Formats. 2018. Consultancy report to investigate trends around apps, interactive narratives, and data for the British Library.
- Co-Investigator, Academic Book of the Future. This two-year project (2014-2016) was funded by the AHRC and sponsored by the British Library to investigate the academic book in its current and emerging contexts.
- Joint organiser, UCL Festival of Reading. 2014. A two-day event exploring different forms of reading.