Julia Haferkorn

Bio

Julia joined Business School for the Creative Industries of the University for the Creative Arts in March 2023. Previously, she was a Senior Lecturer in Music Business and Arts Management, as well as course leader of the MA Classical Music Business, at Middlesex University. In 2020, she was the Principal Investigator of a research project, funded by ESRC as part of UKRI’s rapid response to COVID-19, which investigated the monetisation of livestreams of musical performances. 

Her research focuses on classical music management and business. In 2018, she co-edited The Classical Music Industry (Routledge), a collection of chapters written by both industry professionals and scholars. The book, which is the first volume on the topic, is a significant point of reference, written for the benefit of practitioners, music-lovers, students, and academics. In 2018 and 2019, she co-convened the Classical Music Industry conference, which brought together industry professionals and academics.

Prior to academia, Julia worked in the cultural sector for over 20 years. Initially at the music publishing company, Peters Edition, she promoted the music of contemporary classical composers, including John Cage. In 1998, she founded the artist management company Haferkorn Associates Ltd and, in 2010, she co-founded the event production company Third Ear Music Ltd. She has worked with a wide range of performers and composers, and has set up concerts and tours all over Britain and world-wide. Other posts include Artistic Director of BASCA’s British Composer Awards (2014-16) and Stage Director of the Chinese New Year celebrations on Trafalgar Square (2015-19 & 2023). She is a Business Advisor for Help Musicians, advising musicians on audience development and livestreaming.

Julia is a Senior Fellow of the Higher Education Academy (SFHEA) and is particularly interested in the integration of diversity, equality, and inclusion (EDI) as well as employability in the curriculum.

Research outputs

Publications

• Haferkorn, J. (2023) ‘Livestreaming Music and Classical Music Performance’, in Herr, C., Fuhrmann, W. and Keller, V. (eds.) Music's Roles and Functions in the Digital Era. Baden Baden: Rombach.
• Haferkorn, J., Kavanagh, B. and Leak, S., 2021. Livestreaming Music in the UK: Report for Musicians https://livestreamingmusic.uk/ 
• Dromey, C. and Haferkorn, J. eds., 2018. The Classical Music Industry. London, UK: Routledge
• Haferkorn, J., 2018. Dancing to another tune: classical music in nightclubs and other non-traditional venues. In The Classical Music Industry (pp. 148-171). Routledge.

Conference Contributions and Public Lectures

• 2022, Livestreaming Music in the UK, Advance HE Teaching and Learning Conference
• 2022, Classical Music and Livestreaming, ‘Music’s Roles and Functions in the Digital Era’ conference, University Koblenz Landau, Koblenz
• 2022, Livestreaming Music in the UK, Classical:NEXT conference, Hannover
• 2022, Livestreaming Music in the UK, ‘MCICM Maastricht Centre for the Innovation of Classical Music’ conference
• 2022, Livestreaming Music in the UK, TCCE (The Culture Capital Exchange) Pandemic and Performance event
• 2022, Livestreaming Music in the UK, ReWAGE event
• 2021, Tech – is it the Answer?, Incorporated Society of Musician conference, online
• 2021, Livestreaming Music in the UK, ABO (Association of British Orchestras), Digital Summit
• 2019, Classical Music in Night Clubs and other non-traditional Settings, Public Music Talks series, University of Bristol
• 2019, Rethinking Communication in the Concert Hall, Classical Music Industry conference (2nd edition), joint paper with Dr Chris Dromey, Middlesex University, London
• 2019, Dancing to Another Tune – Classical Music in Night Clubs and other non-traditional Settings, Royal Musical Association (RMA) Annual Conference, Royal Northern College of Music
• 2019, Orchestras Living Dangerously – To Talk or Not to Talk to your Audience, Audience Research in the Arts conference, Sheffield Performer & Audience Research Centre (SPARC), University of Sheffield
• 2018, Dancing to Another Tune – Classical Music in Night Clubs and other non-traditional Settings, Classical Music Industry conference, Middlesex University, London