Senior Lecturer in Data and Marketing Analytics
Jing joined the Business School for the Creative Industries as a Senior Lecturer in Data and Marketing Analytics in 2023. Jing’s research focuses on consumer’s subjective well-being, their consumption behaviour and quality of life. She has published papers in leading journals such as the Journal of Consumer Psychology, Psychology & Marketing and the European Journal of Marketing.
Bio
Jing is a Fellow of the Higher Education Academy (FHEA). She gained her PhD in Marketing from Bayes Business School (formerly Cass) (PhD studentships). Previously she held positions at Birmingham City University, the University of Surrey, and the University of Exeter.
Research outputs
- Hang, H. and Zhong, J. (2023). Sense of belonging, international migrants’ spending, and implications for their subjective well-being. International Journal of Consumer Studies, 47 (1): 86 – 99.
- Zhong, J. and Mitchell, V. (2013). When having is not enough; Implications of Being Satisfied. European Journal of Marketing, 47 (11/12): 1975 – 2001.
- Zhong, J. and Mitchell, V. (2012). Does Consumer Well-Being Affect Hedonic Consumption? Psychology & Marketing, 29 (8): 583-594.
- Zhong, J. and Mitchell, V. (2010). The mechanism model of the effect of consumption on well-being: the case of leisure. Journal of Consumer Psychology, 20: 152-162.
- Fellow of the Higher Education Academy (FHEA)